Meet the Owner

Hi y’all, I’m Katie!
I’m a junior at Stephen F. Austin State University here in beautiful Nacogdoches, TX . I’ve always loved fashion, spending time with my friends, and making memories with my family — and those passions inspired me to start The Sweetheart Boutique of Texas. Did you know The Sweetheart Boutique is student-owned? I created this boutique with one dream in mind: to build a space where every woman can feel confident, beautiful, and completely herself. From western chic to everyday girly glam, our styles are made for every body, every personality, and every season of life.Whether you’re shopping for game day, a concert, or just something comfy and cute, there’s truly something here for YOU. The Sweetheart Boutique isn’t just a shop — it’s a home away from home. A place filled with love, laughter, and fashion that makes your heart smile. We’re always on the hunt for the latest trends and add new arrivals daily, so be sure to check back often! Thank you from the bottom of my heart for supporting my dream and shopping small. I can’t wait to style you, Sweethearts!

    Expertly curated, affordably priced to fit your every need.

    The Sweetheart Boutique of Texas is where southern charm meets girly glam — blending timeless western style with a playful, feminine touch. From wide-calf boots and rhinestone cowgirl vibes to comfy everyday pieces, we bring you fashion that’s as bold, sweet, and unique as you are. Whether you’re headed to class, the rodeo, or a girls’ night out, we’ve got the perfect fit for every sweetheart.

    From rodeo nights to coffee dates, we’ve got the look — and it doesn’t stop there! Whether you’re celebrating at a bridal shower, walking down the aisle, or showing off your style at sorority events, The Sweetheart Boutique of Texas has something for every occasion. Our styles are made to shine with you through every season of life, from casual days to life’s biggest moments